Our Ethics

Our Sustainability Mission 

At Wild + Wolf, our guiding principle is to be the world's most thoughtful gifting company. For us, being thoughtful influences many areas of our business – including our mission to become more sustainable as a company 

By sourcing responsibly, reducing waste and helping communities locally and internationally, and through working with our business partners, colleagues and customers around the world; we’re constantly looking at ways to improve the standards we apply to the production and usage of our products 

We are thoughtfully and creatively working towards a sustainable future. 



We have a dedicated team reviewing products, with a specific goal to make them more sustainable and reductheir negative impact on our planet. 

Within a short space of time, we’ve significantly reduced single use and disposable plastic and card waste from our transit and product packaging. For example, since 2019, we’ve reduced the amount of waste card and plastic imported to the UK (requiring a recycling and recovery contribution) by an average of 95%. Where we arfinding plastic difficult to remove, we’re working to provide recycled and recyclable options that have less of an ecological impact. Our aim is to remove single use plastic entirely. 

As well as using more sustainable materials in our design and packaging, we’re also adopting a much more conscious approach towards transit. We have made it a priority to reduce overall packaging size and material usethus improving shipping efficiency. Plus, continually improving timeline management ensures we rarely need to air freight products around the world.  

We actively focus, at all stages of new product design and development, on creating something beautiful that our customers want to keep and treasure. We work with a small select group of suppliers to choose the correct materials for longevity and functionality, whilst ensuring that production materials and processes are as kind to the environment as possible. This includes switching materials to more sustainable options, designing products that are more easily disposed of and recycled at end of life, and better communicating this to you, our customers.  

Everything we do has a carbon footprint; we just need to ensure that through thoughtful and creative design and manufacture, our products are as environmentally friendly as they can be.  

This will be achieved by eradicating virgin plastic use, educating ourselves in green and sustainable materials (not greenwashing our customers - not all natural materials are good and not all plastic is bad), offsetting our carbon footprint and working with suppliers that share our values & demonstrate practices in line with preserving the planet.  


Our Factories 

We care how and where our products are made and regularly visit our factories to discuss new development, continue to build our relationships, and to conduct audits and quality control inspections.  

We ensure all our suppliers have a valid and in-date full ethical audit report which reflects the ‘Ethical Trade Initiative Base Code’ as a minimum.   

Our suppliers are highly aware of our changing world and are working well with us to reduce waste, create more environmentally conscious goods and provide increasingly sustainable options for our packaging. A great example of this is where we have removed polybags in transit and replaced with tissue paper – something that was ‘standard’ has now been replaced with a ‘new standard’.  


Charitable & Ethical Partnerships 

We understand the value in building meaningful partnerships with organisations and charities who share our vision and support the causes our customers and employees believe in.  

By working in tandem with these businesses and charities, we aim to create a positive impact on the world.  

We have already made progress in some of these areas such as our work with WaterAid, where we have raised in excess of £100K, and more recently are supporting international wildlife charity, Born Free with a specially designed product range. We are donating a percentage of each sale of this range to help support Born Free’s worldwide effort to protect endangered species and rescue animals from suffering. 

Wild + Wolf champions cruelty free products. We have never undertaken or commissioned animal testing of any kind and have committed to ensuring that no animal testing takes place in our supply chain for any of our products, raw materials or ingredients.  

This has been recognised by PETA (People for the Ethical Treatment of Animals), and we are a member of their ‘Beauty Without Bunnies Program’, allowing our cosmetics & toiletries to be labelled with their cruelty free logo. This enables customers to make a clear and conscious purchasing decision.  



The safety of our products is one of our highest priorities and we ensure all goods are thoroughly risk assessed and third party tested to meet and exceed stringent chemical and physical standards of Europe, USA, Canada, Middle East, Australia and New Zealand.  

Walso conduct performance testing and inspections where applicable to make sure our gifts have the longevity, quality and safety you would expect throughout the product’s lifetime. A dedicated in-house product integrity team ensures our products are designed with your safety at the forefront, so you can rest assured. 


Waste and Recycling 

Customer Take Back Policy (WEEE) -  The Waste Electrical and Electronic Equipment (WEEE) Directive is UK law, which aims to ensure producers pay for the collection, treatment and recovery of waste electrical equipment.  

The amount of WEEE we throw away is increasing by around 5% each year, making it the fastest growing waste stream in the UK.  Much of the UK’s WEEE ends up in landfill, where the lead and other toxins it contains can cause soil and water contamination. This can have a harmful effect on natural habitats, wildlife and human health.  That’s why it’s important to remember that many of the electrical goods we throw away cabe repaired or recycled. Recycling items helps to save our natural finite resources and reduces the environmental and health risks associated with sending electrical goods to landfill.   

Under the WEEE Regulations, all new electrical goods should be marked with the crossed-out wheeled bin symbol shown below and should be disposed of separately from normal household waste, so that they can be recycled correctly. 

As a distributor of new Electrical and Electronic Equipment (EEE), we have a part to play in reducing the amount of waste (WEEE) going into landfill sites.  

That’s why we offer our direct customers buying new EEE products, a take back policy for old WEEE itemsCustomers should contact us via the Customer Services email address found on our website to arrange the return/ drop off of the like-for-like WEEE to our UK Head Office within 28 days of purchase with a valid sales receipt.  

Alternatively, you can contact your Local Authority Waste Disposal Department as they will be able to provide details of other recycling options available in your area. 

The Wild + Wolf WEEE producer registration number is WEE/MM5287AA.  

We also offer facilities to recycle batteries in the ‘Battery Recycling Tubs’ located at our UK Head Office and warehouse; the Wild + Wolf Battery producer registration number is BPRN08316.